Retirement living & aged care
No family forgotten. No enquiry lost.
A specialist digital practice for Australian retirement village and aged care operators — built to capture every enquiry, nurture every family, and support every renewal across the full 12-to-24-month decision cycle.
The pattern we see
Good operators lose residents they should have kept.
Most operators are running on good intentions and disconnected tools. The village is excellent. The systems around it quietly aren't.
Enquiries fall through the cracks
Leads arrive through forms, the phone and social media, then get lost between inboxes and spreadsheets before anyone follows up.
The 48-hour follow-up gap
Families weighing up an ILU or villa expect a fast, warm response. A two-day delay is usually enough to lose them to the village down the road.
Disconnected tools, no clear picture
Marketing, the CRM and the village manager aren't sharing information, so nobody can see what's working or where the pipeline breaks down.
How the promise gets kept
Three ways to work together.
Some operators want clarity before committing further. Some need a specific capability built. Some need senior marketing leadership embedded.
The Digital Diagnostic
$1,995
A structured audit of your tools, marketing and lead flow, with a prioritised plan you can act on. Independent of anything that follows.
The Modules
Seven engagements
CRM builds, websites, campaigns, onboarding redesign, customer experience programs and team training. Start where the pain is greatest.
The Village CMO
1–2 days/week
A fractional Chief Marketing Officer embedded in your village, with the seniority and accountability of a full-time CMO. Month-to-month.
Trusted in the sector
Their knowledge and expertise in all things digital is outstanding. We have worked together for over four years and continue to see improvements and growth.
Ursula — Marketing & Comms Manager, RSL Care SA
Built from the inside out
A decade serving the sector.
Led by Joshua Hanchett, who has spent over a decade working across retirement living and aged care. No briefing needed on what an ILU is, how residence contracts work, or what the family decision cycle looks like — and that changes the speed and quality of everything delivered.
Ready to connect the dots?
Book a short discovery call. We ask the right questions — and if there's a fit, we'll tell you honestly what we'd recommend and why.