Digital, for Australian retirement villages that take the long view.
The marketing leadership your village has been missing.
A senior, sector-fluent CMO embedded in your business one to two days a week — owning strategy, leading execution, and held to one promise: no family forgotten, no enquiry lost.
10+ years
inside retirement living & aged care
$100M+
in client sales supported
10x* ROAS
delivered on *many paid campaigns
AU-wide
remote-first, on-site when it matters
The practice
Three ways to work together.
The practice meets operators where they are. Some need leadership. Some need a specific capability built. Some want clarity before committing further. Three doors, not three rungs.
Fixed price · 4 weeks
The Digital Diagnostic
$1,995 ex. GST
A structured audit of your tools, marketing and lead flow, with a prioritised plan you can act on. Independent of anything that follows. Best when you want clarity before committing further.
Project · Scoped upfront
The Modules
Seven defined engagements
Seven defined-scope project engagements — CRM builds, websites, campaigns, onboarding redesign, customer experience programs, team training. Best for operators with internal marketing ownership who need expert capability layered in.
Flagship
The Village CMO
Retainer · 1–2 days/week · Month-to-month
A fractional Chief Marketing Officer embedded in your village, with the seniority and accountability of a full-time CMO. Built for operators without senior marketing leadership in-house.
"No family forgotten. No enquiry lost."
Good operators lose residents they should have kept.
Most retirement village operators are running on good intentions and disconnected tools. Enquiries arrive through the website, the phone and social media — and end up tracked in three different places, or not at all.
Enquiries fall through the cracks
Leads arrive through multiple channels and get lost between forms, inboxes and spreadsheets before anyone follows up.
The 48-hour follow-up gap
Families navigating the ILU or villa decision expect a fast, warm response. A 48–72 hour delay is usually enough to lose them to the village down the road.
Disconnected tools, no clear picture
Marketing, CRM and the village manager aren't sharing information — so nobody can see what's working or where the pipeline breaks down.
Seven modules. Start where the pain is greatest.
Each service is standalone — no package deal, no paying for what you don't need.
Digital diagnostic
A structured audit of your tools, marketing and lead flow.
Marketing strategy & campaigns
Campaigns that attract families actively considering village living.
CRM & lead flow
Every enquiry captured and followed up within hours, not days.
Websites & landing pages
Built for how retirement living decisions are actually made.
Onboarding process design
Smoothing the journey from signed contract to settled-in resident.
Customer experience & retention
Touchpoints that protect your DMF income and turn residents into referrers.
Training & capability building
Upskilling your team to own and maintain the systems we build together.
Not sure where to start? Start with the Diagnostic.
A structured audit of your current tools, marketing and lead flow — informed by a decade of knowing how these systems fail in practice. We map what's working, where enquiries are falling through, and give you a prioritised list of what to fix first.
- Tech stack & integration review
- Marketing channel & asset audit
- Lead flow mapping — enquiry to move-in
- Gap analysis & prioritised recommendations
- Competitor digital presence review
- Written report & findings presentation
Fixed price
$1,995
ex. GST · no scope variation
Trusted in the sector for the long haul.
Their knowledge and expertise in all things digital is outstanding. Josh's commitment to learning and understanding our business has resulted in some very successful strategies and campaigns. We have worked together for over four years and continue to see improvements and growth.
Built from the inside out.
Led by Joshua Hanchett, who spent over a decade working across retirement living and aged care. No briefing needed on what an ILU is, how residence contracts work, or what the family decision cycle looks like — we already know, and that changes the speed and quality of everything we do.
Ready to connect the dots?
Book a free 20-minute discovery call. We ask the right questions — and if there's a fit, we'll tell you honestly what we'd recommend and why.