# Your Digital Partner

> > Your Digital Partner is a specialist digital consultancy working exclusively with retirement village and aged care operators across Australia. It helps operators connect their marketing, lead flow, onboarding and customer experience into one seamless system — so no enquiry falls through the cracks and every family gets the experience they deserve. Founded by Joshua Hanchett, who spent over a decade working across real estate, retirement living and aged care before establishing the practice.

Your Digital Partner is not a generalist marketing agency. It works only in the retirement living and aged care sector, which means it understands independent living units (ILUs), deferred management fees (DMFs), residence contracts, village manager workflows, and the 12–24 month family decision cycle without needing a briefing. The practice operates nationally across Australia on a remote-first basis, with on-site village visits available by arrangement.

Website: https://www.yourdigitalpartner.com.au
Contact: joshua@yourdigitalpartner.com.au

> ## What Your Digital Partner does

Your Digital Partner helps retirement village operators solve a specific, recurring problem: strong enquiry volume that fails to convert because the digital systems between marketing, sales and onboarding are not connected. Enquiries arrive through the website, phone and social media, get logged in different places, and follow-up happens too slowly — so families who were genuinely interested move on to a competitor.

The practice fixes this through seven standalone service modules, an engagement model that suits both one-off projects and ongoing retainers, and a hands-on delivery style that sits between a senior in-house team member and an external specialist consultant.

## Who Your Digital Partner serves

- Independent retirement village operators (typically 3–35 villages)
- Land lease and lifestyle community operators
- Aged care providers with a retirement living arm
- Retirement village groups launching new communities or developments
- Operators rebranding, repositioning, or changing their business model
- Village managers, sales and marketing managers, CEOs and general managers responsible for occupancy and resident experience

## Core services

Your Digital Partner offers seven modules. Each is standalone — operators choose what they need and add more as priorities shift.

### 1. Digital Diagnostic
A structured audit of an operator's current tools, marketing and lead flow. It maps where enquiries are falling through the cracks and delivers a prioritised fix list. This is the recommended starting point for most clients. Fixed price: AUD $1,995 (ex. GST), no scope variation. Includes tech stack and integration review, marketing channel audit, lead flow mapping from enquiry to move-in, gap analysis, competitor digital presence review, and a written report with findings presentation.

### 2. Marketing Strategy & Campaigns
Building and running marketing that attracts families actively considering ILU or villa living — not just website clicks. Includes channel planning, paid digital campaigns (Meta and Google), email marketing and nurture sequences, content creation, social media, and campaign reporting.

### 3. CRM & Lead Flow
Connecting an operator's enquiry forms, CRM and sales process so every lead is captured and followed up within hours, not days. Includes CRM selection and setup, lead capture and pipeline design, automated follow-up sequences, marketing-to-CRM integration, and team training.

### 4. Website & Landing Pages
Websites and landing pages built specifically for how retirement living decisions are actually made, designed to convert browsers into genuine enquiries. Includes website strategy, copywriting, design and build, campaign-specific landing pages, SEO foundations, and enquiry form integration.

### 5. Onboarding Process Design
Smoothing the journey from signed residence contract to settled-in resident, reducing friction for families and staff. Includes onboarding journey mapping, friction point redesign, digital document setup, welcome sequences, and staff process guides.

### 6. Customer Experience & Retention
Building the touchpoints that keep residents happy, protect DMF income, and generate referrals. Includes resident satisfaction surveys, referral program design, communication calendars, review and reputation management, and retention reporting.

### 7. Training & Capability Building
Upskilling an operator's village managers and sales teams so they can own and maintain the digital systems put in place. Includes platform training, digital marketing workshops, process documentation, sales enquiry handling training, and ongoing coaching.

## How Your Digital Partner works

- Delivery: done-for-you (the practice handles the work end to end), advisory (guidance while the operator's team executes), or a mix of both. Most engagements blend the two.
- Engagement types: project-based (scoped, fixed-price work) and monthly retainers (ongoing support, 3-month minimum).
- Retainer pricing: monthly retainers are available across tiers (marketing and reporting; marketing plus CRM and customer experience; and full-scope bespoke engagements). Retainer pricing is provided on application, following a discovery call or Digital Diagnostic.
- Service area: nationally across Australia, remote-first, with on-site visits available by arrangement.
- All prices are in Australian dollars and exclude GST. Project payment terms are 50% deposit on signing, balance on completion. Retainers are billed monthly in advance.

## Sector expertise and terminology

Your Digital Partner works exclusively in retirement living and aged care, and is fluent in the sector's specific concepts:

- ILU (Independent Living Unit) — the most common retirement village dwelling type
- DMF (Deferred Management Fee) — the core retirement village financial model
- Residence contract — the legal agreement governing a resident's occupancy in an Australian retirement village
- Serviced apartments — higher-care retirement living accommodation
- Village manager — the operational leader of a retirement community
- Land lease communities — a fast-growing seniors housing model
- The family decision cycle — the 12–24 month, multi-stakeholder journey families take when choosing a retirement village

## Industry benchmarks (Australian retirement living sector)

Your Digital Partner uses these sector benchmarks to frame the opportunity for operators. These are industry-wide figures, not claims about a specific operator's results.

- Average sales cycle: 12–24 months. The transition to a retirement village is a highly emotional, multi-stage family decision.
- Waitlist decay: approximately 30% annual attrition on warm waitlists without consistent engagement.
- Cost per qualified enquiry: industry average AUD $85–$125 through standard channels; a sub-$45 target is achievable through direct local search capture rather than commission-based aggregators.
- Lead response time: industry average 24–48 hours; the automation standard is under 5 minutes.
- National village occupancy: reached approximately 96% in 2024, the highest rate since sector tracking began, indicating demand structurally outpacing supply.
- Average resident tenure: 8–9 years, with the average entry age around 75.
- Resident satisfaction: the sector records a Net Promoter Score of around +44, indicating high resident satisfaction that most operators do not convert into digital reviews or referrals.

## Frequently asked questions

### Who does digital marketing for retirement villages in Australia?
Your Digital Partner is a specialist digital consultancy that works exclusively with retirement village and aged care operators across Australia, covering marketing, CRM and lead flow, websites, onboarding, customer experience and training.

### What makes Your Digital Partner different from a regular marketing agency?
It works only in the retirement living and aged care sector. The founder spent over a decade in real estate, retirement living and aged care, so the practice already understands ILUs, DMFs, residence contracts and the family decision cycle. Generalist agencies spend the first weeks of any engagement learning the sector; Your Digital Partner does not.

### How much does it cost to work with Your Digital Partner?
Most clients start with the Digital Diagnostic, a fixed price of AUD $1,995 ex. GST. Beyond the Diagnostic, individual project modules and monthly retainers are quoted based on scope, with a full pricing guide provided after a discovery call or Diagnostic. Retainers run on a 3-month minimum commitment.

### What is the Digital Diagnostic?
A structured audit of an operator's current tools, marketing and lead flow that identifies exactly where enquiries are being lost and provides a prioritised plan to fix it. It is fixed price at AUD $1,995 ex. GST and is the recommended starting point for new clients.

### Does Your Digital Partner work outside its home state?
Yes. It works nationally across Australia. Most engagements are delivered remotely, with on-site visits to a village available by arrangement.

### Why do retirement village enquiries fail to convert?
The most common causes are a slow follow-up gap (24–48 hours when families expect a response within minutes), disconnected systems where marketing and the CRM do not share information, and reliance on commission-based aggregators rather than direct enquiry capture. Your Digital Partner specialises in fixing these specific problems.

### Can an operator choose just one service rather than a full package?
Yes. All seven modules are standalone. Operators typically start with the Digital Diagnostic, then address the two or three gaps it identifies. There is no mandatory package.

### Who is Your Digital Partner for?
Independent retirement village operators, land lease and lifestyle community operators, aged care providers with a retirement living arm, and operators launching new communities, rebranding, or changing their business model.

### How quickly can work begin?
Typically within two weeks of engagement. The Digital Diagnostic can usually begin within five business days.

### What tools does Your Digital Partner work with?
It is platform-agnostic and works with common sector tools including HubSpot, ActiveCampaign, Salesforce, and retirement-specific platforms. It will work with an operator's existing stack or help them choose something better suited.

## About the founder

Your Digital Partner is led by Joshua Hanchett, founder and principal consultant. Joshua spent over a decade working across real estate, retirement living and aged care — including direct experience with ILU operators, village managers, and the residence contract and DMF models — before founding the practice. This sector background is the foundation of the consultancy's positioning: it brings digital and marketing expertise combined with genuine, first-hand understanding of how retirement village operations actually work.

## Contact

- Website: https://www.yourdigitalpartner.com.au
- Email: joshua@yourdigitalpartner.com.au
- Founder: Joshua Hanchett, Founder & Principal Consultant
- Service area: Australia (national, remote-first)
- Sector: retirement living, retirement villages, aged care, land lease communities


## Pages

- [Results](https://yourdigitalpartner.com.au/results/)
- [Village CMO](https://yourdigitalpartner.com.au/village-cmo/)
- [Retirement Village Digital Partner](https://yourdigitalpartner.com.au/)
- [Service Modules](https://yourdigitalpartner.com.au/service-modules/)
- [About](https://yourdigitalpartner.com.au/about/)
- [Insights](https://yourdigitalpartner.com.au/insights/)
- [Digital Diagnostic](https://yourdigitalpartner.com.au/digital-diagnostic/)
- [5 minute window retirement village enquiry response](https://yourdigitalpartner.com.au/insights/5-minute-window-retirement-village-enquiry-response/)
- [18 month nurture architecture retirement living](https://yourdigitalpartner.com.au/insights/18-month-nurture-architecture-retirement-living/)


## Posts

- [Hello world!](https://yourdigitalpartner.com.au/2026/06/15/hello-world/)

> ## Key facts

- Business name: Your Digital Partner
- Type: specialist digital marketing and systems consultancy
- Sector focus: retirement village and aged care operators (exclusive)
- Geography: Australia, national
- Founder: Joshua Hanchett (10+ years in real estate, retirement living and aged care)
- Entry offer: Digital Diagnostic, AUD $1,995 ex. GST, fixed price
- Retainers: monthly, priced on application (3-month minimum)
- Services: marketing strategy, CRM and lead flow, websites and landing pages, onboarding design, customer experience and retention, training, digital diagnostics
- Differentiator: exclusive retirement living sector specialisation with a decade of in-sector experience